Vice President of Business Development

Job Description

<p>Get AI-powered advice on this job and more exclusive features.</p><p>Direct message the job poster from OK Tire Canada</p><p>Founded in 1953 and based in Surrey, BC, <strong>OK Tire Canada</strong> is the nation’s largest independent tire and auto-service franchise network, with <strong>325+ dealer-owned locations</strong>. The company serves passenger, commercial, off-road, and agricultural vehicles, combining local ownership with the national scale of Groupe Touchette’s 45 warehouses. Proudly Canadian-owned, OK Tire is deeply engaged in communities coast-to-coast. Under President & CEO <strong>Brian Mielko</strong>, the company continues to expand, with revenues exceeding <strong>$400M</strong>.</p>POSITION SUMMARY<p>COMPANY OVERVIEW<p>Founded in 1953 and based in Surrey, BC, <strong>OK Tire Canada</strong> is the nation’s largest independent tire and auto-service franchise network, with <strong>325+ dealer-owned locations</strong>. The company serves passenger, commercial, off-road, and agricultural vehicles, combining local ownership with the national scale of Groupe Touchette’s 45 warehouses. Proudly Canadian-owned, OK Tire is deeply engaged in communities coast-to-coast. Under President & CEO <strong>Brian Mielko</strong>, the company continues to expand, with revenues exceeding <strong>$400M</strong>.</p>POSITION SUMMARY<p>OK Tire is seeking a <strong>VP, Business Development</strong> to accelerate franchise growth, strengthen supplier partnerships, and scale commercial programs that create long-term value for dealer-owners.</p><p>The role requires a proven leader in <strong>franchise/dealer development</strong>, supplier engagement, and field team management—ideally within <strong>tires, automotive aftermarket, or related B2B services</strong>. Candidates may have served as a VP Business Development, National Sales Director, or GM. This is a high-impact opportunity to shape one of Canada’s most respected automotive brands during a phase of national transformation.</p>SCOPE OF RESPONSIBILITIES<ul><li><strong>Franchise Program Alignment</strong> – Promote adoption of corporate tire supply agreements; ensure availability, pricing, and terms align with dealer needs. Build trust, resolve barriers, and strengthen supplier partnerships.</li><li><strong>Franchise Growth & Expansion</strong> – Lead the network’s growth from 325 toward 400–500 locations. Oversee market analysis, lead generation, evaluation, onboarding, and integration of new dealers.</li><li><strong>Team Leadership</strong> – Direct a team of 10 BDMs and Franchise Development Specialists. Set KPIs, drive consistency with SOPs, and foster a culture of accountability, training, and continuous improvement.</li><li><strong>Product & Program Development</strong> – Expand beyond tires into services, accessories, warranties, and other dealer-enabling products. Collaborate with BI, Finance, and Marketing to design, launch, and optimize programs.</li><li><strong>Customer Expansion</strong> – Develop national and regional fleet relationships. Highlight OK Tire’s service footprint, consistency, and cost-per-mile advantages. Build long-term partnerships with fleets.</li><li><strong>Supplier & Partnership Strategy</strong> – Strengthen existing supplier relationships, negotiate favorable terms, secure co-marketing, and identify new partners to fill gaps and differentiate OK Tire’s offering.</li></ul>PERFORMANCE MEASURES<ul><li><strong>Dealer Program Participation</strong> – % of purchases through approved sourcing partners; target 85% compliance.</li><li><strong>Franchise Growth & Economics</strong> – Net new stores, franchise revenue growth, retention, and time-to-close.</li><li><strong>BDM Team Effectiveness</strong> – Achievement of KPIs, SOP adoption, productivity benchmarks, retention.</li><li><strong>Supplier & Program Development</strong> – New partnerships, margin contribution, adoption rates, satisfaction.</li><li><strong>Fleet Expansion</strong> – New fleet relationships and revenue contribution from this segment.</li></ul>STAFF & RESOURCES<p>Leads a team of <strong>10 Business Development Managers and Franchise Specialists</strong> who support dealers nationwide. While experienced, they require clear direction, structured training, and ongoing mentorship.</p>INTERNAL RELATIONSHIPS<p>Reports to the <strong>CEO</strong> and collaborates closely with the <strong>CFO, COO, Marketing, IT, and HR</strong> to align enterprise priorities, ensure cross-functional execution, and drive growth.</p>COMPENSATION & BENEFITS<ul><li>Competitive salary (~$180K+)</li><li>Annual bonus (20–30%)</li><li>RRSP matching</li><li>Healthcare plan</li><li>Vacation & holidays</li></ul>LOCATION<p>Ideally based in the <strong>Greater Toronto Area</strong> given proximity to major franchise markets and suppliers. Travel ~50% nationwide; limited time required at HQ in Surrey, BC.</p>CANDIDATE PROFILE<p><strong>Experience Base</strong></p><ul><li><strong>Tire/Automotive Aftermarket</strong> – Strong knowledge of product lines, service models, and supplier programs. Fleet, agriculture, mining, or logistics exposure a plus.</li><li><strong>Franchise/Dealer Development</strong> – Track record in recruiting, onboarding, and scaling distributed networks. Balance national strategy with dealer autonomy.</li><li><strong>Supplier & Program Development</strong> – Skilled in negotiating rebates, pricing, co-marketing, and program design for independent networks.</li><li><strong>Team Leadership</strong> – Experience leading dispersed BDM/Territory teams, setting SOPs, KPIs, and performance routines. Strong in hiring, coaching, and retention.</li><li><strong>Cross-Functional Acumen</strong> – Proven ability to work across Finance, Marketing, BI, and Ops, using CRM/data to drive strategy and execution.</li></ul><p><strong>Personality Profile</strong></p><ul><li>Relationship-Oriented Leader</li><li>Strategic Operator</li><li>Team Builder & Motivator</li><li>Commercially Curious</li><li>Resilient & Adaptable</li><li>Entrepreneurial Mindset</li><li>Data-Informed Decision Maker<br></li></ul></p></ul><h3>Seniority level</h3><ul><li><h3>Seniority level</h3>Executive</li></ul><h3>Employment type</h3><ul><li><h3>Employment type</h3>Full-time</li></ul><h3>Job function</h3><ul><li><h3>Job function</h3>Business Development and Sales</li><li><h3>Industries</h3>Automotive</li></ul><p>Referrals increase your chances of interviewing at OK Tire Canada by 2x</p><p>Get notified about new Vice President of Business Development jobs in <strong>Toronto, Ontario, Canada</strong>.</p><h3>VP of Strategy and Business Development- Rail & Transit</h3><h3>Partnership Growth & Development - Vice President</h3><h3>VP, Business Development Estate & Trust Services - Solus Trust Company</h3><h3>VP, Product Development - Major Accounts Canada</h3><h3>VP, Business Development (Wholesaler) Dynamic Funds, Toronto</h3><h3>Vice President of Sales – Mode Earn App (Remote)</h3><h3>Vice President Sales, Loan Origination and Capital Raising (Commercial Real Estate)</h3><h3>Vice President, Business Development (Hybrid)</h3><h3>Senior Vice President, National Business Development - Insurance Industry - HYBRID (Toronto)</h3><h3>Senior Vice President, National Business Development - Insurance Industry - HYBRID (Toronto)</h3><h3>Assistant Vice-President, Research Partnerships and Commercialization</h3><h3>Vice President, Development & Origination</h3><h3>Vice President and National Director, Structures</h3><h3>Director, Business Intelligence & Analytics</h3><h3>Vice President, Mid-Market Commercial Lines Sales</h3><p>Toronto, Ontario, Canada CA$160,000.00-CA$190,000.00 9 hours ago</p><h3>Spirit of Math Schools Manager, Campus Operations Standards and Systems</h3><p>We’re unlocking community knowledge in a new way. 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