Performance Marketing Manager

Job Description

<h3>Job Description</h3><p>Job Description<p><p><strong>On-Target Earnings</strong>: $80,000 - $90,000 </p><p><strong>Location</strong>: Kelowna, BC (In-Studio)</p><p><strong>Benefits</strong>: Health Coverage · Dental Coverage · Unlimited Paid Time Off · Real Impact · Team Culture That Actually Feels Like One</p> About Us<p>At Martell Media, we&#39;re on a mission to <strong>inspire people to become the best versions of themselves</strong> and share their transformations with the world.</p><p>Founded by serial entrepreneur and investor <strong>Dan Martell</strong> (investor in Udemy, Intercom, and Unbounce), we&#39;re building a company that values <strong>leadership</strong>, <strong>growth</strong>, and <strong>simplicity,</strong> and we&#39;re looking for people who live those values too.</p><p><strong>At the heart of everything we do:</strong></p><p>1️⃣ Be the example…growth mindset. 2️⃣ Build the people…we build people, the people build the business. 3️⃣ Simple scales…we scale with simplicity, not complexity.</p> Why you shouldn&#39;t work here – Radical Transparency from our CEO What Applying Looks Like<p>We keep it transparent and efficient. Here&#39;s what to expect:</p><ol><li><strong>1-min intro video</strong> (Loom, Vidyard, or Google Drive – share your link below)</li><li><strong>Application review</strong></li><li><strong>15-minute intro call</strong></li><li><strong>Strengths assessment</strong> – how you learn and do</li><li><strong>In-person interview</strong> – values and culture fit</li><li><strong>Paid test project</strong> – work with us, like you&#39;re already on the team</li><li><strong>Final call with our CEO</strong></li><li><strong>Offer</strong> – if we&#39;re both excited, we move forward fast</li></ol> About the Role<p>As our Performance Marketing Manager, you&#39;ll be the engine that turns clicks into customers. <em><strong>You&#39;ll own every piece of the acquisition funnel, from paid traffic to direct-response copy to pipeline attribution. Your north star: revenue from qualified leads.</strong></em></p><p>This role is ideal for someone obsessed with performance, who lives and breathes funnels, metrics, and offers and wants to do it all in an ambitious, in-person, creative environment.</p> What You&#39;ll Do<p><strong>Paid Media & Acquisition</strong></p><ul><li>Plan, launch, and scale paid campaigns across Meta, Google/YouTube, LinkedIn, TikTok, and emerging channels</li><li>Optimize bids, budgets, and audiences to hit ROAS, CPL, and CAC targets</li><li>Continuously test new offers, hooks, formats, and channels to find new growth levers</li></ul><p><strong>Direct-Response Copy & Creative</strong></p><ul><li>Write high-converting ad copy, headlines, CTAs, and sales scripts</li><li>Build landing pages, email sequences, VSLs, and sales letters that convert</li><li>Collaborate with our design/video team to create thumb-stopping ad creative</li></ul><p><strong>Funnel Strategy & Optimization</strong></p><ul><li>Architect full-funnel experiences including lead magnets, tripwires, webinars, and sales calls</li><li>Build nurturing journeys that segment prospects from TOFU to BOFU</li><li>Run A/B and multivariate tests to optimize conversion rate, AOV, and LTV</li></ul><p><strong>Analytics & Reporting</strong></p><ul><li>Own reporting dashboards for CAC, LTV, payback period, pipeline velocity, and attribution</li><li>Present weekly performance insights to leadership and recommend growth opportunities</li><li>Maintain data hygiene across platforms (GA4, HubSpot, Facebook Ads, etc.)</li></ul><p><strong>Collaboration & Project Management</strong></p><ul><li>Work cross-functionally with Sales, Product Marketing, Creative, and Operations</li><li>Manage freelancers or agencies as needed to execute and scale campaigns</li><li>Document winning campaigns, funnels, and learnings in playbooks for repeatable success</li></ul>