Marketing lead

Job Description

<p><h3>About the role</h3><p>You’ll own our marketing strategy end-to-end and do the hands-on work to bring it to life. We’re looking for someone who is passionate about design and creating visual content for both external and internal audiences. The ideal candidate has a strong sense of creativity, can seamlessly work within an established brand identity, and brings a fresh, innovative approach to content creation.</p><h3>What you’ll do</h3><ul><li>Develop and execute Meescan’s marketing strategy aligned with overall business goals.</li><li>Plan and launch targeted marketing campaigns.</li><li>Maintain Meescan’s brand standards and content library.</li><li>Create digital and print marketing assets (brochures, presentations, web content, etc.).</li><li>Write compelling copy for web content, blog posts, newsletters, social posts, and presentations.</li><li>Own trade show and event presence: recommend events, plan logistics, and design how we present our product.</li><li>Manage digital marketing campaigns (social, SEO/SEM, email) and track results.</li></ul><h3>What you’ll bring</h3><ul><li>Proven experience in B2B marketing.</li><li>Proficiency with Adobe Creative Cloud Products.</li><li>Strong writing and storytelling.</li><li>Proactive and analytical attitude with ability to comfortably work independently.</li><li>Willingness and ability to occasionally travel within North America.</li></ul><h3>What we offer</h3><ul><li>A challenging and fulfilling role with a fun, creative team.</li><li>Excellent working environment – think social hours and darts tournaments.</li><li>Team building events like kayaking and snowshoeing.</li><li>Competitive salary, bonuses, and benefits.</li></ul><h3>Job details</h3><p><b>Type: </b>Full-time, permanent</p></p>
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