Landing Page Specialist (Conversion-Focused)

Job Description

<h3>Job Description</h3><p>Job Description<p>Salary: Mutual Agreement<br /><p>We&#39;re seeking a Landing Page Specialist to create and optimize high-converting landing pages for our Emotional Wellness Program (healyourmind.ca) and Wellness Retreats (detoxretreat.ca). After completing the initial tasks, we also require assistance in developing a distinctive landing page for the Quit Smoking Program <span >(quitsmokingretreat.ca)</span> tailored separately for the US and Canada, as the pricing will vary between the two countries.</p><p><br /></p><p>We currently promote through Google Ads, and landing pages would primarily be used when one clicks on the Google Ad.</p><p><br /></p><p>About Fresh Start</p><p>Fresh Start is Canadas premier whole-body detox, health restoration, and lifestyle transformation retreat. Nestled along the oceanfront of beautiful Vancouver Island, our retreat programs support individuals in achieving long-lasting health using holistic practices. We are not a rehab, but a vibrant wellness center for people seeking physical rejuvenation, emotional balance, and a healthier lifestyle.</p><p><br /></p><p>Since 2005, our dedicated team has helped over 2,500 guests transform their lives through our all-inclusive 5- to 21-day wellness programs that feature organic meals, holistic therapies, educational workshops, and spiritual renewal.<br /></p><p><br /></p><p>Key Responsibilities</p><ul><li>Ideation & Strategy:<ul><li>Collaborate with our Program Manager to understand campaign goals, target audience, pain points, and unique selling propositions.</li><li>Suggest landing page structure and layout based on best practices for conversion and user experience.</li></ul></li><li>Copywriting & Messaging:<ul><li>Craft persuasive sales copy with a strong emotional appeal - designed to speak directly to our target audience (health-conscious individuals and groups).</li><li>Highlight key differentiators without sounding clinical or rehab-like.</li></ul></li><li>Design & Implementation:<ul><li>Design visually appealing and responsive landing pages using WordPress or Keap (formerly Infusionsoft) landing page builder.</li><li>Incorporate our brand visuals, supplied media, and testimonials.</li></ul></li><li>Optimization for Conversion:<ul><li>Use proven CRO (conversion rate optimization) principles like urgency, trust indicators, storytelling, and effective CTAs.</li><li>Perform/Suggest A/B tests and analyze performance data to continuously improve results.</li></ul></li><li>Funnel Strategy (Bonus):<ul><li>If experienced, contribute to sales funnel designfollow-up emails, thank-you pages, and automated sequences within Keap.</li><li>Track and report on key funnel metrics: opt-in rates, conversion to booking, cost-per-lead, etc.</li></ul></li></ul><p>Requirements</p><ul><li>Proven Experience in creating landing pages that convert (Please submit links to your past designs and their conversion rate data).</li><li>Proficiency in WordPress and Keap landing builder.</li><li>Strong sales copywriting and storytelling skills, especially for health, wellness, and transformation-based services.</li><li>Excellent design eye and ability to align with Fresh Starts brand aesthetic (clean, calming, nurturing).</li><li>Able to interpret brand guidelines, tone of voice, and campaign objectives into a cohesive, persuasive page.</li><li>Proficient in English, with the ability to write empathetic and aspirational copy.</li><li>Understanding of sales psychology, visual hierarchy, and call-to-action strategy.</li><li>Comfortable with remote collaboration and feedback cycles.</li></ul><p>To Apply</p><p>Please include the following in your application:</p><ol><li>Resume or LinkedIn profile.</li><li>23 examples of landing pages you have created (include conversion metrics).</li><li>Describe your approach to creating landing pages that convert.</li><li>Answer: Do you have experience with sales funnels? What success rate have you seen with pages youve built?</li></ol><p>Fresh Start is not just a retreatits a transformation. If youre a results-driven landing page creator who blends design, strategy, and heart, wed love to hear from you.</p><br />remote work</p></p>